Google has formally launched the new Disavow Links Tool to webmasters all over the world. It was 1st mentioned at SMX in July and Matt Cutts has now formally released the tool at PubCon.
What Is Google Disavow?
Basically, you upload a bulk of backlinks and tell Google to disregard them when it is ranking your website.
Google disavow tool
Solving A Trouble Google Created
First of all the only purpose we need the Disavow device is fix a issue that Search engines designed.
Historically Search engines just used to neglect what the criteria regarded to be a low excellent weblink. Actually during 2009 Search engines even went as far to say not to fear about low excellent hyperlinks.
Since then they have modified their thoughts on low excellent hyperlinks and instead of neglecting them like they used to, they now use them as adverse ballots against a websites position.
Negative SEO Is Created
This move in the criteria is what has permitted adverse SEO to be so effective and easy to do.
Negative SEO has triggered Search engines a massive problem as they provided SEO’s the ability to eliminate opponents companies.In less than 10 minutes and a few mouse clicks of a mouse an knowledgeable SEO can cause long-lasting wide attaining harm to essentially any site they choose.
This is what led Search engines to create the Disavow device.
Web Spam Team
Basically the Search engines Disavow device is nothing more than a glorified audience seeking venture.
Why try to recognize low excellent hyperlinks via algorithmic alerts when you can get an military of an incredible number of website owners all over the globe to do it for you?
And what better way to encourage that military than by informing them if they do all this perform it will help them?
Why It Is Bad For SEO
This is nothing more than a large snitching device clothed up as a remedy to a issue it does not actually fix.Google will be using the information it gathers from this device to fresh up the web, lower price bad hyperlinks and side out charges remaining, right & center.
The issue is there are so many SEO’s that do not really know what they are doing. They are not really sure what is incorrect or why they have being penalised.It’s these type of website owners that will head to the Disavow device in the countless numbers confirming every weblink they ever purchased or designed to Search engines even when it’s not a low excellent weblink.It could be they are experiencing an on location charge such as Panda or the latest low excellent EMD upgrade – but they actually end up confirming a lot of hyperlinks that are actually assisting them.Google will instantly have large numbers of information on what actual individuals consider to be low excellent hyperlinks – it would be innocent to think they would not take activity with that quantity of information in side.
A Real Example
Let us say you used a backlink developing support that provided good outcomes – you varied the anchor-text well and saw good activity in the SERPS, amazing.Another client of that support did the same factor but did not broaden anchor-text properly and then got a Penguin centered charge.
That client will then go and review all of the hyperlinks they got from the company as low excellent hyperlinks and to neglect them.But you also have the same ‘low quality’ hyperlinks directing at your site…
See the issue here?
It’s also likely that they would review hyperlinks they have built/ordered from other solutions during that interval as well in an make an effort to reverse the destruction placing even more website owners at danger.
Grass En Masse
The information Search engines gathers from this device only provides to harm SEO’s.
You might discover some of your most effective inbound links have being reduced because someone else has wrongly revealed them as low excellent.You only have to invest 5 moments on DigitalPoint to realize how terrifying providing other individuals that type of energy actually is. Didn’t Search engines understand anything from the adverse SEO clutter they created?
Does It Fix The Problem?
The whole factor of the Disavow Tool is to help prevent Negative SEO strikes etc
But does it actually fix the problem?
The answer is NO
Genuine sites entrepreneurs now have the included liability of tracking and washing up their weblink information – something that used to be done at the criteria stage.The Disavow device will not secure individuals against charges – most website entrepreneurs do not predict a charge and are only conscious of issues when they are penalised.By that factor it’s too delayed, the website has already tanked out of the positions and the destruction is done.
You then have to invest the next few several weeks washing factors up, often due to no mistake of your own.So does the device prevent adverse SEO attacks? Not even a little bit – all it does is help in washing up the consequences of an strike.
Meals For Thought
I can create millions of low quality link per day at the click of a button – Do you think a webmaster with the Disavow tool could keep up with that volume?
I doubt it.They would have to spend all day every day going through the links and by the time they’ve done that…. I’ve built a million more while I was asleep.
So what is the point?
Reading Between The Lines
What all of this actually informs me is that Search engines are having difficulties maintaining up with contemporary weblink junk.It has got to the point now where some backlink developing techniques are so innovative that Search engines just cannot recognize the junk via an criteria any longer and need to audience resource the development and recognition of weblink junk.It’s interesting because Search engines put a lot of attempt into worry mongering and declaring their methods are more innovative than they actually are.Then in the next breathing they fall their trousers & trend the white-colored banner by launching the Disavow device.
Credit rating Where It Is Due
Search engines designed this device to fix a issue they designed that they cannot fix algorithmically. They clearly absence the capability to recognize and lower price ‘low quality’ hyperlinks at the criteria stage so have clothed up the disavow device in a way that enslaves an military of unknowing low herbage.Credit where it is due! That is an excellent item of promotion right there, there is one issue though…
The New Era of Negative SEO
What provides extra humorous value is that you can use Disavow device – you know the one to prevent adverse SEO strikes, to release adverse SEO strikes against your opponents.What happens if a website gets several reviews against it via the Disavow tool? Does Search engines restrict that websites authority? What exactly is avoiding me from signing several problems against the same site?It would not be that challenging to do.You could use trackback junk to get your weblink onto the rival’s website and then review it as a low excellent weblink.Do that 100 periods with 100 different website owner device records & websites and you are laughing! Besides I could even improve the whole procedure end to end with a sequence of web 2.0 websites, Scrapebox and Webmaster Resources records.Not that the Disavow device even defends against the preliminary strike anyway, you can still take a website out with adverse SEO just as quickly now as you could before.Now we just have another device in the adverse SEO collection, thanks Google!
Welcome to the new era of Negative SEO.
Don’t follow them
So in conclusion, do not be a mong by using the Disavow device.
Leave the monging to Search engines, they are doing a amazing job at that on their own.
Tagged: Disavow tool, Google, link building, Negative SEO, Search engine, SEO
internetgenuis 
Leave a comment